When Etsy sends an email, those clicks convert better than a link from Pinterest does. But consider the bigger channels that push traffic to : To be fair, the Russian site Yandex converts at a lower rate, and it’s within Etsy’s top 10 referring channels. ( Conversion rates measured from Februto May 1, 2019) On average, Google (both organic searches and paid ads), Bing, email, and Etsy affiliates convert above a 1.5% rate. Pinterest is also Etsy’s worst converting channel. Knowing it’s the social king for Etsy, here’s where the surprise lands. ( sessions measured from Februto May 1, 2019) (Twitter barely makes a blip.) In fact, over the 3 month period that I tracked sessions (both new and return visitors) on Etsy, Pinterest brought more people than those 3 big channels combined.
It beats out Facebook, YouTube, and Instagram. In fact, almost no one is surprised when I point out that Pinterest is Etsy’s top referring social channel.* Pinterest’s emphasis on visual appeal and creative ideas makes it a good match for Etsy. Pinterest users often see their favorite pins pointing to an Etsy item. Pinterest is a visual "idea board" where images can link to other site's that have more details about recipes, products, and designs shown in the "pinned" photos. Etsy's biggest champion is an utter failure at following through. Etsy and Pinterest make for a one-sided love story.
There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about.
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